This is an ideal tool if you’re thinking of retargeting your site design for particular geographic regions. Today most parents would get strange looks if they dressed their baby boy in pink, yet this was the norm a hundred years ago.Ĭheck out this great color wheel for a quick reference guide to what colors mean in various cultures. Like spoken language, we learn it from childhood, and, like language, it varies from region to region, and even era to era. Of course, color psychology isn’t hard-wired into our brains. This is likely to be the reason for using red for delete buttons - it naturally gives us pause due to its connotations. It also typically denotes danger in Western civilisations - think of stop signs, fire engines and tail lights. As far as standard online usage goes, red has been commonly associated with the delete button.
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